10 Types of Landing Pages & When to Use Them

Landing pages are essential tools in digital marketing, guiding users toward specific actions like signing up, making a purchase, or downloading a resource. But did you know there are different types of landing pages, each designed for specific goals? Understanding these types of landing pages and knowing "when to use them" can significantly boost your conversion rates and improve your marketing strategy. In this post, we’ll break down the 10 most common landing page types and explain when each should be used for maximum impact. Whether you're a seasoned marketer or new to the concept, this guide will help you make informed decisions about optimizing your campaigns.

1. Lead Generation Landing Page

What It Is:

A lead generation landing page is designed to collect user information, usually through a form that asks for names, email addresses, and other contact details. The goal is to capture leads for further nurturing.

When to Use It:

Use this type of landing page when you want to build an email list, generate qualified leads for your sales team, or create a database for future marketing campaigns. It's ideal for offering gated content, free trials, consultations, or exclusive offers.

Key Features:

• Form fields to capture contact information

• A clear value proposition

• Compelling call-to-action (CTA) like "Download Now" or "Get Started"

2. Click-Through Landing Page

What It Is:

A click-through landing page is designed to guide visitors to the next step in the marketing funnel, typically leading to a purchase or sign-up page. It provides just enough information to entice users to click through to the main offer.

When to Use It:

This landing page is most effective when promoting a product or service that requires more explanation or when you're running paid ads. It's ideal for introducing users to an offer, and once they’re interested, they can proceed to the conversion page.

Key Features:

• Clear and concise copy

• Engaging visuals or product features

• Strong, action-driven CTA

3. Squeeze Page

What It Is:

A squeeze page is a simple, no-frills landing page aimed at capturing user details in exchange for something of value, such as a free eBook, webinar registration, or discount code.

When to Use It:

If your main goal is to build your email list quickly, this type of landing page is your best bet. It’s effective for lead magnets like free reports, guides, or industry insights.

Key Features:

• Short and to-the-point content

• Single CTA (e.g., "Get Your Free Guide")

• Minimal distractions to encourage sign-ups

4. Product Detail Landing Page

What It Is:

A product detail landing page focuses on showcasing a particular product, highlighting its features, benefits and unique selling points (USPs).

When to Use It:

When you want to drive direct sales or promote a specific product or service, a product detail landing page is essential. It works well in eCommerce settings, particularly for showcasing new releases or special offers.

Key Features:

• High-quality images and videos of the product

• In-depth product descriptions

• CTA buttons like “Buy Now” or “Learn More”

5. Thank You Page

What It Is:

A thank you landing page appears after a visitor has completed an action on your website, such as making a purchase or filling out a form.

When to Use It:

This page is used immediately after any successful conversion, such as completing a purchase, downloading a resource, or submitting a form. It thanks the user for their action and often includes next steps or additional offers.

Key Features:

• A message of gratitude or confirmation

• Links to additional resources, products, or services

• Optional upsell or cross-sell offers

6. Event Registration Landing Page

What It Is:

An event registration landing page is specifically designed to encourage users to sign up for webinars, conferences, or any other type of event.

When to Use It:

If you're hosting an event or webinar, use this landing page to promote the event and encourage sign-ups. It's particularly useful for online seminars, conferences and live product demos.

Key Features:

• Event details like date, time, and agenda

• Speaker bios and event highlights

• Registration form with a strong CTA like “Register Now”

7. Sale or Discount Landing Page

What It Is:

A sale or discount landing page is focused on offering limited-time discounts or promotional offers to drive conversions.

When to Use It:

When running a special promotion or flash sale, this type of landing page creates urgency and encourages visitors to take immediate action.

Key Features:

• Discounted prices or limited-time offers

• Countdown timers to add urgency

• Clear CTA like “Shop Now” or “Claim Your Offer”

8. Coming Soon Page

What It Is:

A coming soon landing page builds anticipation for a product or service that hasn’t launched yet, usually offering a sneak peek or a countdown to the launch date.

When to Use It:

Use this type of landing page if you are preparing to launch a new product, service, or website. It helps to build excitement and gather early interest, which can later be converted into leads or sales.

Key Features:

• A teaser or sneak peek of the product

• A countdown timer or launch date

• An option to sign up for updates or early access

9. Survey Landing Page

What It Is:

A survey landing page encourages users to participate in a survey, quiz, or poll, often in exchange for a reward such as a discount or freebie.

When to Use It:

If you want to gather feedback, conduct market research, or engage users, this type of landing page works well. It’s also effective for segmentation and personalizing future marketing efforts.

Key Features:

• Interactive survey or questionnaire

• Incentives for completing the survey

• CTA like “Submit Your Answers” or “Take the Survey”

10. Testimonial Landing Page

What It Is:

A testimonial landing page showcases customer reviews, testimonials or case studies to build trust and credibility for your brand or product.

When to Use It:

Use this landing page when you want to persuade hesitant visitors by leveraging social proof. It’s especially effective in industries where trust is crucial, such as services, B2B or high-value products.

Key Features:

• Positive customer testimonials and reviews

• Case studies or success stories

• CTA like “Read More Testimonials” or “Buy Now with Confidence”

Conclusion

Choosing the right type of landing page is essential to driving conversions and achieving your marketing goals. By understanding the different Types of landing pages and knowing when to use them, you can create more targeted, effective campaigns that speak to your audience's specific needs and desires. Whether you're aiming to generate leads, boost sales, or build brand trust, there's a landing page type for every marketing goal. By applying the right one at the right time, you’ll maximize your chances of success.